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Describe the advantages and disadvantages of the three temporal orientations - past, present, and future. How do these temporal perspectives differ across cultures?
Diffusion of Innovations
The process by which a new idea, product, or behavior is adopted by a population, spreading through various communication channels over time.
Adoption Process
The series of stages consumers go through when deciding whether to purchase a new product or service, including awareness, interest, evaluation, trial, and adoption.
Branding Process
The series of strategies and actions a company undertakes to develop a strong and consistent identity in the market that resonates with its target audience.
Diffusion Curve
A graph that represents the rate at which a new innovation is adopted by users over time, typically resembling an "S" shape.
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