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Managers can use ABM information to manage customer profitability. The most valuable groups of customers are those having the following characteristics
Self-Fulfilling Prophecy
A forecast that, by virtue of either direct or indirect influence, ensures its own fruition through a cyclic reinforcement of belief and corresponding actions.
Stereotype
A widely held but fixed and oversimplified image or idea of a particular type of person or thing, often based on limited information.
Spotlight Effect
The belief that others are paying more attention to one's appearance and behavior than they really are.
Conform
The act of adjusting one's behavior or thinking to align with the standards, norms, or expectations of a group or society.
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