When Developing a Brand and Its Visual Identity, All of the Following

question 22

Multiple Choice

When developing a brand and its visual identity, all of the following are true except:

• A) it should look good in color and black and white.
• B) it must be easy to remember.
• C) it must have a positive connotation.
• D) it should be usable, positive and inoffensive in only the major markets where it is to be used.

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Definitions:

Normal Standards

Standards that represent levels of operation that can be attained with reasonable effort. Also called currently attainable standards.

Bonuses

Additional financial compensation awarded to employees as a reward for their performance.

Principle of Exceptions

A management principle focusing attention and resources on areas that deviate significantly from standards or expectations.

Standard Costs

Predetermined costs for materials, labor, and overhead used as a benchmark for evaluating actual production costs.