In Moving People from Need to Want, Tourism Marketers Should

question 6

Multiple Choice

In moving people from need to want, tourism marketers should focus on

• A) making sure the need is satisfied.
• B) encouraging repeat visit.
• C) suggesting an objective to motivate.
• D) creating awareness of the need.

Describe internal constraints faced by top executives.

Assess the cost-effectiveness of implementing new technology for operational efficiency.

Define external monitoring and its importance in organizations.

Understand the impact of government regulation on monopolistic organizations.

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Definitions:

Pearson Correlation

Another name for Pearson r, indicating the degree of linear relationship between two variables.

Null Hypothesis

A statement or hypothesis that suggests there is no statistical significance between the specified sets of observations.

Sample Size

The number of observations or replicates included in a statistical sample.

P Value

The probability of obtaining test results at least as extreme as the results observed, assuming the null hypothesis is true.