To Preserve Its Good Name in All Ways, the Franchisor

question 19

Multiple Choice

To preserve its good name in all ways, the franchisor provides support to franchisees in the following areas except:

• A) operating procedures.
• B) capital investment.
• C) management.
• D) marketing.
• E) training.

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Definitions:

Employee Incentives

Rewards or benefits offered to employees to motivate them and improve their job performance.

Strategy Map

Arrows added to the balanced scorecard showing the expected cause-and-effect relationships among strategic objectives.

Value Chain

The full range of activities that businesses go through to bring a product or service from conception to delivery to the consumer.

Customer Satisfaction

A measure of how products or services offered by a company meet or surpass customer expectations, essential for retaining clientele and fostering loyalty.