A Yield Manager Needs to Study the Following to Forecast

question 1

Multiple Choice

A yield manager needs to study the following to forecast the supply and demand pattern of the hotels except:

• A) the history of booking curves.
• B) trends.
• C) competitive conditions.
• D) family size of the guests.
• E) prices.

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Definitions:

Conglomerate Acquisition

A type of corporate action in which a company purchases another company that operates in a completely different industry.

Horizontal Acquisition

The purchase of a company operating at the same level of the value chain in similar or different industries to increase market share.

Vertical Acquisition

A corporate strategy where a company acquires another company in the same supply chain.