The Benefits of Franchising Include All of the Following EXCEPT

question 1

Multiple Choice

The benefits of franchising include all of the following EXCEPT:

• A) high fee percentages charged by credit card companies
• B) participating in the volume purchasing discounts
• C) national advertising
• D) set of plans and specifications for building

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Definitions:

Marketing Synergies

involve leveraging multiple marketing strategies and channels in a coordinated way to achieve greater impacts than could be achieved separately.

Cost Savings

The reduction in expenses achieved through efficient management, budgeting, or purchasing strategies, contributing to increased profitability.

Product Positioning

The process of defining the place a product occupies in consumers' minds relative to competing products, often based on attributes, benefits, or perceptions.

Competitive Advantage

A unique attribute or combination of attributes that allows a company to outperform its competitors, often leading to greater market share, profitability, or customer loyalty.