What Group or Market Sector Is the Greatest Percentage of Convention

question 11

Multiple Choice

What group or market sector is the greatest percentage of convention center utilization?

• A) Government and social services
• B) Professional and trade shows
• C) Religious
• D) Exposition trade shows
• E) Educational

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Definitions:

Consumer Behavior

Actions of ultimate consumers directly involved in obtaining, consuming, and disposing of products and the decision processes that precede and follow these actions.

Marketing

Activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.

Offering

A product, service, or combination thereof that a company presents to its customers.

Place Utility

Availability of a product in a location convenient for customers.