Retailers Are Always Interested in Determining Why a Customer Selected

question 74

Multiple Choice

Retailers are always interested in determining why a customer selected their store to make a purchase.A sporting goods retailer conducted a customer survey to determine why its customers shopped at the store.The results are shown in the bar chart below.What proportion of the customers responded that they shopped at the store because of the merchandise or the convenience?

• A)35%
• B)50%
• C)65%
• D)85%

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Definitions:

Modern Society

Societies characterized by advanced industrialization, technological innovation, and the extensive use of rationality in social organization and governance.

Manifest Functions

The obvious, intended functions of a social structure for the social system.

Social Conflict

An opposition of social powers that arises from different social positions, interests, or values within a society.

Robert Merton

An American sociologist noted for developing the theory of structural functionalism and concepts like self-fulfilling prophecy and role model.