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SCENARIO 2-12
The table below contains the opinions of a sample of 200 people broken down by gender about the
latest congressional plan to eliminate anti-trust exemptions for professional baseball.
-Referring to Scenario 2-12, construct a table of column percentages.
Advocacy Advertising
A form of advertising aimed at influencing public opinion or policy by promoting a particular viewpoint or cause.
Tobacco Companies
Firms involved in the manufacturing, marketing, and distribution of tobacco and tobacco-related products, such as cigarettes and cigars.
Issues Management
The proactive process of identifying, evaluating, and responding to public policy, social, and ethical issues that could impact an organization.
Systematic Preparedness
The organized and planned set of actions and measures taken to be ready for known risks and unforeseen events, minimizing impact and enhancing response.
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