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SCENARIO 2-14
The table below contains the number of people who own a portable Blu-ray player in a sample of 600 broken down by gender.
-Referring to Scenario 2-14,construct a table of total percentages.
Convenience Goods
Products that are easily accessible to consumers and purchased frequently with minimal effort.
Selective Distribution
A distribution strategy where a product is available in selected outlets within a geographical area, allowing manufacturers to choose more strategically where their goods are sold.
Intermediaries
Entities or individuals that act as a middle-man in transactions or processes, facilitating interaction between two parties.
Logistics
The management of the flow of goods, services, and information between the point of origin and the point of consumption to meet customer requirements.
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