SCENARIO 8-11 a Poll Was Conducted by the Marketing Department of a of a Video

question 98

Short Answer

SCENARIO 8-11
A poll was conducted by the marketing department of a video game company to determine the popularity of a new game that was targeted to be launched in three months.Telephone interviews with 1,500 young adults were conducted which revealed that 49% said they would purchase the new game.The margin of error was ±3 percentage points.
-Referring to Scenario 8-11,what is the needed sample size to obtain a 99% confidence interval in estimating the percentage of the targeted young adults who will purchase the new game to within
±5% if you do not have the information on the 49% in the interviews who said that they would purchase the new game?

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Definitions:

Imitate

The act of copying or mimicking the actions, appearance, or characteristics of someone or something.

Stock Price

The cost of purchasing a share of ownership in a company, which can fluctuate based on factors like company performance and market conditions.

Discounted Value

The present value of future cash flows discounted back to the present using a specific rate.

Future Earnings

Future earnings denote the projected income a company or individual is expected to generate over a specified future period.