SCENARIO 9-8 One of the Biggest Issues Facing E-Retailers Is the Ability

question 41

Short Answer

SCENARIO 9-8
One of the biggest issues facing e-retailers is the ability to turn browsers into buyers.This is measured by the conversion rate,the percentage of browsers who buy something in their visit to a site.The conversion rate for a company's website was 10.1%.The website at the company was redesigned in an attempt to increase its conversion rates.A sample of 200 browsers at the redesigned site was selected.Suppose that 24 browsers made a purchase.
The company officials would like to know if there is evidence of an increase in conversion rate at the 5% level of significance.
-Referring to Scenario 9-8,state the null hypothesis for this study.

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Textbook

A book containing detailed knowledge on a specific subject or field, often used as a primary teaching material in educational settings.

Genetic Influences

The contribution of genetic factors to the development and expression of an individual's traits, behaviors, and physiology.

Unique Combination

The distinctive blend or mix of elements, qualities, or characteristics that come together to form a particular entity or outcome.