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SCENARIO 9-8
One of the biggest issues facing e-retailers is the ability to turn browsers into buyers.This is measured by the conversion rate,the percentage of browsers who buy something in their visit to a site.The conversion rate for a company's website was 10.1%.The website at the company was redesigned in an attempt to increase its conversion rates.A sample of 200 browsers at the redesigned site was selected.Suppose that 24 browsers made a purchase.
The company officials would like to know if there is evidence of an increase in conversion rate at the 5% level of significance.
-Referring to Scenario 9-8,the company officials can conclude that there is sufficient evidence that the conversion rate at the company's website has increased using a level of significance of 0.05.
Social Positions
The places or roles that individuals occupy within the social structure, which influence their behavior, perspectives, and interactions with others.
Structural Inequality
Systemic disparities in access to resources, opportunities, and rights, often based on social categorizations such as race, gender, or class.
Fully Functional
Describes a system, machine, or organism operating at maximum capacity with all parts in working order.
Chicago School
Refers to a sociological approach that emphasizes the influence of the social and physical environment on behavior, originating from the University of Chicago in the early 20th century.
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