SCENARIO 12-2
a Candy Bar Manufacturer Is Interested in Trying

question 42

Multiple Choice

SCENARIO 12-2
A candy bar manufacturer is interested in trying to estimate how sales are influenced by the price of their product.To do this, the company randomly chooses 6 small cities and offers the candy bar at different prices.Using candy bar sales as the dependent variable, the company will conduct a simple linear regression on the data below: $\begin{array}{llr}\text { City }&\text { Price(\$) }&\text { Sales }\\\text { River Falls } & 1.30 & 100 \\\text { Hudson } & 1.60 & 90 \\\text { Ellsworth } & 1.80 & 90 \\\text { Prescott } & 2.00 & 40 \\\text { Rock Elm } & 2.40 & 38 \\\text { Stillwater } & 2.90 & 32\end{array}$
-Referring to Scenario 12-2, what is the coefficient of correlation for these data?

• A)- 0.8854
• B)- 0.7839
• C)0.7839
• D)0.8854

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Definitions:

Reinforcement

In behavioral psychology, a process by which a behavior is strengthened or increased by following it with a positive stimulus or the removal of a negative one.

Vicarious Learning

A learning process where individuals learn by observing the actions and outcomes of others, rather than through direct experience.

Insight Learning

The process of learning how to solve a problem or do something new by applying what is already known.

Conditioning

A process of behavior modification by which a subject comes to associate a desired behavior with a previously unrelated stimulus.