SCENARIO 13-19
the Marketing Manager for a Nationally Franchised Lawn

question 176

Short Answer

SCENARIO 13-19
The marketing manager for a nationally franchised lawn service company would like to study the characteristics that differentiate home owners who do and do not have a lawn service.A random sample of 30 home owners located in a suburban area near a large city was selected; 11 did not have a lawn service (code 0) and 19 had a lawn service (code 1).Additional information available
concerning these 30 home owners includes family income (Income, in thousands of dollars) and lawn size (Lawn Size, in thousands of square feet).
The PHStat output is given below:
Binary Logistic Regression $$\begin{array}{l}\begin{array} { l r r r r } \hline { \text { Predictor } } & \text { Coefficients } & \text { SE Coef } & { Z } & p \text {-Value } \\\hline \text { Intercept } & - 7.8562 & 3.8224 & - 2.0553 & 0.0398 \\\text { Income } & 0.0304 & 0.0133 & 2.2897 & 0.0220 \\\text { Lawn Size } & 1.2804 & 0.6971 & 1.8368 & 0.0662\\\text { Deviance } & 25.3089\end{array}\\\end{array}$$
-Referring to SCENARIO 13-19, what is the estimated probability that a home owner with a family income of $100,000 and a lawn size of 5,000 square feet will purchase a lawn service?

---

Definitions:

Mental Health

Refers to a person's state of psychological well-being and the absence of any mental illness, affecting their emotions, behaviors, and social interactions.

Informed Consent

A process by which a person voluntarily confirms their willingness to participate in a particular activity, after having been informed of all the risks, benefits, and alternatives.

Ethical Decision-Making Model

A structured approach to solving ethical dilemmas, involving the identification of ethical issues, consideration of alternatives, and selection of the most ethical action.

Beneficence

Always striving to do what is good and acting in the best interest of your client.