SCENARIO 13-19
the Marketing Manager for a Nationally Franchised Lawn

question 1

Short Answer

SCENARIO 13-19
The marketing manager for a nationally franchised lawn service company would like to study the characteristics that differentiate home owners who do and do not have a lawn service.A random sample of 30 home owners located in a suburban area near a large city was selected; 11 did not have a lawn service (code 0) and 19 had a lawn service (code 1).Additional information available
concerning these 30 home owners includes family income (Income, in thousands of dollars) and lawn size (Lawn Size, in thousands of square feet).
The PHStat output is given below:
Binary Logistic Regression $$\begin{array}{l}\begin{array} { l r r r r } \hline { \text { Predictor } } & \text { Coefficients } & \text { SE Coef } & { Z } & p \text {-Value } \\\hline \text { Intercept } & - 7.8562 & 3.8224 & - 2.0553 & 0.0398 \\\text { Income } & 0.0304 & 0.0133 & 2.2897 & 0.0220 \\\text { Lawn Size } & 1.2804 & 0.6971 & 1.8368 & 0.0662\\\text { Deviance } & 25.3089\end{array}\\\end{array}$$
-Referring to SCENARIO 13-19, what should be the decision ('reject' or 'do not reject') on the null hypothesis when testing whether Income makes a significant contribution to the model in the presence of LawnSize at a 0.05 level of significance?

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Definitions:

Moral Sense

The innate or developed capacity to perceive and differentiate between what is right and wrong in a philosophical and ethical context.

"Me"

In sociological terms, it refers to the part of an individual's self developed through social interactions, based on the theory of George Herbert Mead.

"I"

Refers to the first-person singular pronoun used by a speaker or writer to refer to themselves.

Significant Other

A person of great importance in one's life, often a romantic partner or close family member, who plays a substantial role in one's personal development.