SCENARIO 14-6 the Neural Network Output Below Was Obtained for Predicting the Predicting

question 126

Short Answer

SCENARIO 14-6
The neural network output below was obtained for predicting the weekend box office revenue of a newly released movie (in thousands of dollars) based on data collected in different cities on the expenditure (at $25, $30, $35, $40, $45, $50, $55, $60 $65 or $70 thousands) spent on TV advertising and the number of times (10, 15, 20, 25, 30 or 35) a day the advertisement appear on TV.
-Referring to SCENARIO 14-6, what is the r-square of model for the training data?

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Definitions:

Encoding/Decoding

A theory in cultural studies and media analysis that examines the process by which a message is created (encoded) by the sender, transmitted, and then interpreted or decoded by the receiver.

Hypodermic Needle Theory

A communication theory suggesting that media messages are injected directly into the brains of a passive audience, influencing their behaviors and beliefs directly.

Active Audience

The concept that media consumers do not passively accept content but actively interpret and integrate it according to their own cultural backgrounds and experiences.

Decoding

The process of interpreting or making sense of a message or information received.