SCENARIO 8-11 a Poll Was Conducted by the Marketing Department of a of a Video

question 29

Short Answer

SCENARIO 8-11
A poll was conducted by the marketing department of a video game company to determine the popularity of a new game that was targeted to be launched in three months.Telephone interviews with 1,500 young adults were conducted which revealed that 49% said they would purchase the new game.The margin of error was ±3 percentage points.
-Referring to Scenario 8-11,what is the needed sample size to obtain a 95% confidence interval in estimating the percentage of the targeted young adults who will purchase the new game to within
±5% if you do not have the information on the 49% in the interviews who said that they would purchase the new game?

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Definitions:

Aversive

Something unpleasant that is avoided; often used in psychology to refer to stimuli that individuals seek to avoid.

Perfectionist

An individual who refuses to accept any standard short of perfection, often leading to meticulousness and a stringent adherence to standards.

Implicitly

In a way that is not directly expressed but is understood or implied.

Explicitly

Stated clearly and in detail, leaving no room for confusion or ambiguity.