SCENARIO 9-8 One of the Biggest Issues Facing E-Retailers Is the Ability

question 138

Multiple Choice

SCENARIO 9-8
One of the biggest issues facing e-retailers is the ability to turn browsers into buyers.This is measured by the conversion rate,the percentage of browsers who buy something in their visit to a site.The conversion rate for a company's website was 10.1%.The website at the company was redesigned in an attempt to increase its conversion rates.A sample of 200 browsers at the redesigned site was selected.Suppose that 24 browsers made a purchase.
The company officials would like to know if there is evidence of an increase in conversion rate at the 5% level of significance.
-Referring to Scenario 9-8,the parameter the company officials is interested in is:

• A)the mean number of browsers who buy something in their visit to the company's website.
• B)the total number of browsers who buy something in their visit to the company's website.
• C)the mean number of company officials who buy something in their visit to the company's website.
• D)the proportion of browsers who buy something in their visit to the company's website.

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Definitions:

Natural Attrition

The reduction in workforce size through normal means, such as retirement or resignation, without the need for layoffs.

Labor Shortage

A situation where there are not enough qualified candidates to fill the available job positions within a market or industry.

Temporary Employees

Workers hired for a fixed short-term period or for the completion of a specific project, often through staffing agencies.

Sales Targets

Specific goals set for a salesperson or sales team to achieve in a defined period, used to measure performance and success.