SCENARIO 9-8 One of the Biggest Issues Facing E-Retailers Is the Ability

question 13

Multiple Choice

SCENARIO 9-8
One of the biggest issues facing e-retailers is the ability to turn browsers into buyers.This is measured by the conversion rate,the percentage of browsers who buy something in their visit to a site.The conversion rate for a company's website was 10.1%.The website at the company was redesigned in an attempt to increase its conversion rates.A sample of 200 browsers at the redesigned site was selected.Suppose that 24 browsers made a purchase.
The company officials would like to know if there is evidence of an increase in conversion rate at the 5% level of significance.
-Referring to Scenario 9-8,the null hypothesis will be rejected if the test statistic is

• A)greater than 1.645
• B)less than 1.645
• C)greater than -1.645
• D)less than -1.645

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Definitions:

Goodwill Ending

A conclusion in communication that seeks to leave the audience with a positive impression, often used in business correspondence.

Prefatory Material

Introductory content in a book or document that might include a foreword, preface, and acknowledgments, setting the stage for what follows.

Effective Message

Communication that is clear, concise, and tailored to the audience to achieve its intended effect.

Indirect Approach

A communication method where the main message is not presented directly at the beginning but is gradually led up to.