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SCENARIO 10-8
A few years ago,Pepsi invited consumers to take the "Pepsi Challenge." Consumers were asked to decide which of two sodas,Coke or Pepsi,they preferred in a blind taste test.Pepsi was interested in determining what factors played a role in people's taste preferences.One of the factors studied was the gender of the consumer.Below are the results of analyses comparing the taste preferences of men and women with the proportions depicting preference for Pepsi.
Males: n = 109,pM = 0.422018 Females: n = 52,pF = 0.25
pM - pF = 0.172018 Z = 2.11825
-Referring to Scenario 10-8,suppose Pepsi wanted to test to determine if the males preferred Pepsi more than the females.Using the test statistic given,compute the appropriate p-value for the test.
Perceptual Segregation
The process by which the sensory systems distinguish different stimuli into clearly defined categories, allowing for object recognition and differentiation.
Musical Instrument
A device created or adapted to make musical sounds.
Dichotic Listening
A psychological test in which different audio streams are presented to each ear, used to investigate selective attention within the auditory system.
Unattended Ear
Refers to the ear that is ignored or not actively listened to during a selective attention task in which different information is presented to each ear.
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