SCENARIO 14-4
The regression tree below was obtained for predicting the weekend box office revenue of a newly released movie (in thousands of dollars) based on data collected in different cities on the expenditure (at $25, $30, $35, $40, $45, $50, $55, $60, $65 or $70 thousand) spent on TV advertising and the number of times (10, 15, 20, 25, 30 or 35) a day the advertisement appear on TV. 
-Referring to SCENARIO 14-4, the first split occurs at $45 thousand spent on TVadvertising.
Definitions:
Target Market Segment
A specific group of consumers identified as the intended recipient of a marketing strategy or campaign.
Strategic Business Unit
A division or unit within a larger company that focuses on a specific market sector or product line.
Savory Seasonings
A variety of herbs, spices, and other flavorings that enhance the taste of food without sweetness.
Metrics
Metrics are quantifiable measures used to track and assess the status of a specific process.
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Q267: Referring to SCENARIO 13-11, in terms