SCENARIO 14-4 The Regression Tree Below Was Obtained for Predicting the Weekend

question 202

True/False

SCENARIO 14-4
The regression tree below was obtained for predicting the weekend box office revenue of a newly released movie (in thousands of dollars) based on data collected in different cities on the expenditure (at $25, $30, $35, $40, $45, $50, $55, $60, $65 or $70 thousand) spent on TV advertising and the number of times (10, 15, 20, 25, 30 or 35) a day the advertisement appear on TV.
-Referring to SCENARIO 14-4, the first split occurs at 25 TV appearances a day of the advertisement.

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Definitions:

Projection

In psychology, a defense mechanism where individuals ascribe their own unacceptable feelings or thoughts onto others.

Mental Process

The internal, covert activities of our minds, such as thinking, feeling, and remembering.

Own Feelings

Personal emotions or sensations experienced by an individual.

Organizational Behavior

The study of both group and individual performance and activity within an organization, focusing on understanding, predicting, and influencing behavior.