If 8 Out of 10 Students in the Upper Group

question 19

Multiple Choice

If 8 out of 10 students in the upper group and 2 out of 10 students in the lower group answer an item correctly, then the difficulty and discriminating power of the item would be

• A)50%, .60.
• B)50%, .80.
• C)60%, .60.
• D)60%, .80.

Determine the initial steps and planning required for effective CRM implementation.

Analyze the profitability and strategic actions necessary for managing different types of customers.

Understand the concept of customer lifetime value (CLV) and how it is calculated.

Recognize different customer profitability analysis categories.

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Definitions:

Contiguity

The state of being close together in time or space, often used in psychology to describe the association between two stimuli or events.

Expectations

Beliefs or predictions about future events based on past experiences or information.

Tolman

An influential psychologist known for his work in cognitive behaviorism and for proposing the concept of latent learning.

Motivated

Having a reason or reasons for acting or behaving in a particular way, often driven by internal or external forces.