Which of the Following Holds True for Sales-Oriented Companies

question 63

Multiple Choice

Which of the following holds true for sales-oriented companies?

• A)They try to sell as many of their products as possible rather than focus on making products consumers really want.
• B)They focus on giving their customers better worth (monetary and non-monetary) for the products than their competitors.
• C)They focus on developing and distributing innovative products with little concern about whether the products best satisfy customers' needs.
• D)They focus on the extension of a single brand name to market products in different product categories.
• E)They focus on what consumers want and need before they design, make, or attempt to sell
• Their products and services.

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Definitions:

Contribution Margin

The amount by which the sale of a product exceeds its variable costs, indicating how much contributes to covering fixed costs and generating profit.

Initial Cash Outlay

The initial sum of money required to start an investment or project, often including costs such as purchase price, setup fees, and licensing.

Scenario Analysis

A method of examining potential future scenarios by evaluating different possible results.

Sales Quantity

The total number of units of a product sold in a particular period of time.