A Company Sells Cars of a Single Colour and Boast

question 6

Multiple Choice

A company sells cars of a single colour and boast that the cars have many innovative features.The company refuses to change the colour of the car irrespective of the desire of the public to have a different-coloured car.This is an example of:

• A)sales orientation.
• B)value orientation.
• C)market orientation.
• D)product orientation.
• E)brand orientation.

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Definitions:

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