Which of the Following Terms Refers to a Group of Products

question 51

Multiple Choice

Which of the following terms refers to a group of products that consumers are likely to use together or perceive as similar in some way?

• A)product mix
• B)product line
• C)product portfolio
• D)niche market
• E)market mix

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Definitions:

Catholic Church

The largest Christian church, led by the Pope, with a global presence and a religious tradition that spans over two thousand years.

Leonid Brezhnev

A prominent Soviet politician who served as the General Secretary of the Communist Party of the Soviet Union from 1964 until his death in 1982.

Mikhail Gorbachev

The last leader of the Soviet Union, known for his policies of glasnost (openness) and perestroika (restructuring) which led to the end of the Cold War.

Nelson Rockefeller

An American businessman and politician who served as the 41st Vice President of the United States from 1974 to 1977 under President Gerald Ford and was the 49th Governor of New York.