What Has Been the Effect of Changing Gender Roles in Society

question 113

Multiple Choice

What has been the effect of changing gender roles in society on marketers?

• A)absence of the father in commercials for children's goods
• B)increase in advertisements that show mothers alone with the kids
• C)gender neutrality in the positioning of products
• D)discouraging transcending gender boundaries
• E)portraying women as more competent than men

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Definitions:

Adaptation-Level Phenomenon

The psychological process by which individuals adjust their expectations and standards based on previous experiences, influencing their perception of new stimuli.

Type B Personality

A disposition typified by its placid, lenient, and relaxed manner.

External Locus

A belief system where individuals perceive their outcomes in life as being controlled by external forces or chance.

Emotion-Focused Coping

A stress management strategy that involves dealing with emotions caused by stressful situations.