The Concept of Being "Responsive" as a Prerequisite for Market

question 21

Multiple Choice

The concept of being "responsive" as a prerequisite for market segmentation refers to the fact that:

• A)the customers in the segment should react similarly and positively to the firm's offering.
• B)segments should be accessible to the firms through persuasive communications and product distribution.
• C)segments should be distinct from one another for the firm to be able to design products or services to meet their needs.
• D)segments and their buying power should be high enough to generate substantial profits.
• E)segments should overlap each other to a great extent to facilitate the easy support of marketing mix activities.

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Definitions:

On Click

In programming, an event that occurs when the user clicks on a specific interface element like a button.

Web Link

A reference or pointer, usually in the form of a URL, that directs browsers to a specific web page or location on the internet.

Combo Box Wizard

In software development, a combo box wizard is a tool that assists users in creating a combo box—a GUI element that combines a dropdown list or list box with a single-line textbox, allowing the user to select an item from the list or enter a new one.

Combo Box

A user interface control that combines a dropdown list or list box and a single-line textbox, allowing the user to select an item from the list or enter their own choice.