Milky Produces Different Products for Different Age Groups

question 114

Multiple Choice

Milky produces different products for different age groups.It has a product for children, another product for tweens, and also one for older people.This example of market segmentation is based on:

• A)firmographics.
• B)allographics.
• C)demographics.
• D)ergographics.
• E)lithographics.

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Definitions:

Positivism

A philosophical approach that asserts that the only authentic knowledge is that which is based on actual sense experience and positive verification.

Research Ethics

A set of ethical guidelines that governs the conduct of research to ensure the integrity of research practices and the protection of participants' rights and welfare.

Debriefing

Involves interviewing participants after a study to clarify what occurred and deal with any fallout related to deception.

Voluntary Participation

The principle that individuals have the right to choose whether to engage in a particular activity, especially relevant in ethical considerations of research and social programs.