Suppose the Only Newspaper in a Town Refuses to Carry

question 35

Multiple Choice

Suppose the only newspaper in a town refuses to carry advertisements from companies that approach the local radio station to run ads.The newspaper monitors the radio ads and stops doing business with any establishment that runs ads on the radio.This is an example of:

• A)price fixing.
• B)exclusive dealing.
• C)predatory pricing.
• D)misleading advertising.
• E)refusal to deal.

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Definitions:

Marketing Channel

The pathways or routes through which goods and services flow from the producer to the consumer, including intermediaries such as distributors and retailers.

Efficient Supply Chains

Supply chain systems designed to minimize cost, waste, and time in the production and distribution process, enhancing overall efficiency.

Cross-Docking

A logistics practice where incoming shipments are directly transferred from inbound to outbound transportation vehicles with minimal or no storage.

Geographically Dispersed

Describes a distribution or organization of individuals, assets, or units spread across a wide geographical area.