A Company Manufactures and Sells Only Salvage Cranes

question 61

Multiple Choice

A company manufactures and sells only salvage cranes.This is an example of:

• A)differentiated segmentation.
• B)behavioural segmentation.
• C)geodemographic segmentation.
• D)undifferentiated segmentation.
• E)concentrated segmentation.

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Definitions:

Analytic Cognitive Style

A way of thinking that emphasizes logical analysis, precision, and systematic evaluation of information.

Holistic

An approach that emphasizes the importance of the whole and the interdependence of its parts.

Confirmation Bias

The tendency to search for, interpret, favor, and recall information that confirms one’s preexisting beliefs or hypotheses.

Emotional Valence

Emotional valence refers to the intrinsic attractiveness(positive) or averseness(negative) of an event, object, or situation.