Briggs, a Fast-Food Chain, Conducted a Survey at One of Its

question 52

Multiple Choice

Briggs, a fast-food chain, conducted a survey at one of its outlets regarding the taste, price, and quality of its products.Briggs found that customers were pleased with the taste and quality but felt that prices were a little high.When the same survey was conducted across its other outlets, it got different responses from customers.This shows that the survey conducted by Briggs lacks:

• A)validity.
• B)reproducibility.
• C)reliability.
• D)repeatability.
• E)sustainability.

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Definitions:

Supply Curve

A graph that illustrates the relationship between the price of a good and the quantity of the good that producers are willing to supply.

Transaction Costs

Expenses incurred when buying or selling goods and services, which can include broker fees, communication charges, or the cost of obtaining information.

Classified Ads

Short advertisements placed by individuals or businesses in a categorised listing to sell products or services, typically found in newspapers and online platforms.

Professors' Salaries

The remuneration paid to academic teaching staff, which may vary based on rank, experience, and the type of institution.