Darren Wants to Know the Opinion of Customers on the Products

question 107

Multiple Choice

Darren wants to know the opinion of customers on the products of his company that are currently in the market.He collects this information by bringing together a few of his important customers and having a detailed discussion with them regarding their views on the current products.The method of research Darren is using is known as:

• A)experimental research.
• B)structured survey.
• C)focus group.
• D)projective technique.
• E)observation.

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Definitions:

Icon

A symbol or graphic representation on a screen interface that represents a program, function, data, or a collection of data.

Short-term Memory

The part of the memory system that is responsible for holding small amounts of information in conscious awareness for a short period of time.

Sensory Registers

The initial processing systems that receive and hold sensory information from the environment for very short periods of time.

Attention

The cognitive process of selectively concentrating on one aspect of the environment while ignoring other things.