Many Firms Use Athletes as Spokespeople Who Represent What Many

question 19

Multiple Choice

Many firms use athletes as spokespeople who represent what many people would ideally like to be.This is an example of:

• A)the affective component of attitude.
• B)the cognitive component of attitude.
• C)the behavioural component of attitude.
• D)a reference group.
• E)negative word of mouth.

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Definitions:

Adam Smith

A Scottish economist and philosopher, best known for his book "The Wealth of Nations," in which he laid the foundations of classical free market economic theory.

Karl Marx

A 19th-century philosopher, economist, and political theorist best known for his theories about capitalism and communism.

Plant And Equipment

Refers to the tangible assets that are used in the operation of a business or industry including machinery, buildings, and vehicles.

Society Control

Mechanisms, processes, and institutions through which societies regulate behavior and maintain order, stability, and cohesion.