Which of the Following Holds True for Customer Relationship Management

question 70

Multiple Choice

Which of the following holds true for customer relationship management (CRM) ?

• A)It helps a company to allocate resources and is used as an analytical tool in brand marketing, product management, strategic management, and portfolio analysis.
• B)It is a strategic performance management tool that can be used by managers to keep track of the execution of activities by the staff within their control and to monitor the consequences arising from these actions.
• C)It is a set of strategies, programs, and systems that focus on identifying and building loyalty among the firm's most valued patrons.
• D)It is a framework for industry analysis and business strategy to determine the competitive intensity and, therefore, the attractiveness of a market.
• E)It is a system of processes that enables organizations to centrally manage deployment of
• Surveys while dispersing authoring and analysis throughout an organization.

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Definitions:

Any Distribution

A general term that refers to the entire range of distributions a variable can follow, not limited to normal, binomial, etc.

Normal Distribution

A bell-shaped frequency distribution curve where most of the occurrences take place around the central peak and the probabilities of extreme occurrences taper off equally on both sides.

Continuity Correction

An adjustment made to a discrete distribution when it is approximated by a continuous distribution, often used in binomial distribution approximations.

Standardized Value

A score that has been transformed to have a mean of zero and a standard deviation of one, also known as a z-score, enabling comparison across different scales or distributions.