The Consumer's Degree of Interest or Concern in a Product

question 5

Multiple Choice

The consumer's degree of interest or concern in a product or service is called:

• A)perception.
• B)involvement.
• C)learning.
• D)motive.
• E)attitude.

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Definitions:

Entrepreneurship

The process of creating and managing a business to achieve desired objectives.

Small Businesses

Enterprises or firms characterized by fewer employees, lower annual revenue, and smaller scale of operations than larger corporations.