Describe the Techniques Used by Marketers to Influence Consumers at the Choice

question 6

Essay

Describe the techniques used by marketers to influence consumers at the choice stage of the decision process.

---

Definitions:

Low Effort

Minimal exertion or investment of resources towards achieving a task or objective, often resulting in suboptimal outcomes.

Cost of Effort

The expenditure, both physical and mental, that a person invests in performing a task or achieving an outcome.

Asymmetric Information Problems

Situations where one party in a transaction has more or superior information compared to another, leading to market inefficiencies.

Horizontally Integrated Firms

refers to companies that expand by acquiring or merging with other firms operating at the same level in the supply chain or in the same industry.