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When Allison decides to borrow some clothes for the tryouts, she does not give the matter too much thought.This is an example of:
Anticonformity
Behavior that opposes or rejects social norms and standards, deviating from group expectations consciously.
Surrogate Consumer
An individual who is hired or designated to make purchasing decisions on behalf of another person.
Ultimate User
The final consumer who uses a product or service for its intended purpose, as opposed to those who may purchase for resale or as intermediaries.
Interior Designer
A professional who plans, researches, coordinates, and manages the enhancement of interior spaces to achieve aesthetically pleasing environments.
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