The Buyers Who Want to Be the First to Have

question 117

Multiple Choice

The buyers who want to be the first to have a new product or service are called:

• A)lead users.
• B)laggards.
• C)early adopters.
• D)first movers.
• E)innovators.

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Definitions:

Body-worn Sensors

Devices worn on the body that monitor and collect data on various health and physical activity parameters.

Naturalistic Observation

A research method involving observing subjects in their natural environment without interference.

Chimpanzee Societies

Complex social structures of chimpanzees, marked by hierarchical relationships, communication methods, and community-based living.

Generalizing

Generalizing refers to the process of forming broad conclusions or rules based on specific instances or observations.