The Consumer's Degree of Interest or Concern in a Product

question 5

Multiple Choice

The consumer's degree of interest or concern in a product or service is called:

• A)perception.
• B)involvement.
• C)learning.
• D)motive.
• E)attitude.

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Definitions:

Cash Value

The amount available in cash for an insurance policy or investment account, often accessible to the policyholder or investor.

Corporate Bonds

Debt securities issued by corporations to raise capital, with the expectation that they will pay back the principal along with interest.

Certificate of Deposit

A savings certificate with a fixed maturity date and specified fixed interest rate that is issued by banks.

Income Stocks

Shares in companies that regularly distribute a high portion of their earnings to shareholders in the form of dividends.