While on His Way Home, Jack Buys a Box of Guardian

question 45

Multiple Choice

While on his way home, Jack buys a box of Guardian Original cereal and a family pack of Rice Krispies for his kids.He does not ponder the benefits provided by the competitors' products.This is an example of:

• A)habitual decision making.
• B)internal search for information.
• C)postpurchase dissonance.
• D)impulse buying.
• E)external search for information.

---

Definitions:

Product Development

The creation and design of new products or improvements to existing products, from idea conceptualization to market launch.

Market Penetration

An indicator of how much a product or service has been sold or used, in relation to the overall potential market for it.

Positioning

The process of establishing a brand or product in the mind of consumers by differentiating it from competitors through marketing strategies.

Market Summary

An overview of the current state of the market, including trends, stock movements, and significant events affecting the market.