NAICS Codes Can Be Used by Marketers in B2B Markets

question 20

Multiple Choice

NAICS codes can be used by marketers in B2B markets for:

• A)establishing final consumer destinations.
• B)consultative buying centre simulations.
• C)straight rebuy marketing.
• D)segmenting and targeting markets.
• E)identifying retail customers.

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Definitions:

Compensation Mix

Compensation mix refers to the combination of different types of pay and benefits that an employer offers to its employees, including salaries, bonuses, stock options, and benefits.

Employee Commitment

The level of loyalty and dedication an employee feels towards their organization.

Employee Stock Plans

Programs offered by companies allowing employees to purchase shares of the company's stock, often at a discounted rate, as part of their compensation package.

Organizational Performance

A measure of how effectively an organization meets its goals and objectives, often evaluated through financial results, output, and efficiency metrics.