The First Tagline Hints at the Product Attribute of Luxury

question 118

Multiple Choice

The first tagline hints at the product attribute of luxury and comfort while travelling."Suite on the roads" is an example of a:

• A)perceptual map.
• B)brand extension.
• C)positioning statement.
• D)line extension.
• E)trademark.

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Definitions:

The Agent Self

This refers to the aspect of an individual's self-concept that is involved in making choices and taking actions.

Self-Knowledge

Refers to the information an individual has about themselves, including their thoughts, feelings, experiences, and beliefs.

Interpersonal Self

refers to the aspect of an individual's self-concept that arises in social interactions, emphasizing the role of relationships and social contexts in forming one’s identity.

Sociocultural Network

A system of interconnected social structures that influence individuals' behaviors and beliefs through cultural norms, values, and practices.