In a Buying Centre, the Role of Controlling Information or Access

question 121

Multiple Choice

In a buying centre, the role of controlling information or access to decision makers is called the:

• A)decider.
• B)initiator.
• C)influencer.
• D)gatekeeper.
• E)buyer.

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Definitions:

Preponderance of the Evidence

The standard of proof in most civil trials, requiring that the evidence presented by one side be more convincing than the evidence presented by the other side.

Standard of Proof

The level of certainty and the degree of evidence necessary to establish proof in a legal proceeding or trial.

Service of Process

The procedure by which a party to a lawsuit gives an appropriate notice of initial legal action to another party.

Deposition

A pretrial sworn and recorded testimony of a witness that is acquired out of court with no judge present.