The Grouping of Consumers on the Basis of a Combination

question 30

Multiple Choice

The grouping of consumers on the basis of a combination of geographic, demographic, and lifestyle characteristics is called:

• A)differentiated segmentation.
• B)behavioural segmentation.
• C)geodemographic segmentation.
• D)undifferentiated segmentation.
• E)concentrated segmentation.

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Definitions:

Wealth Redistribution

The transfer of income and wealth from certain individuals or groups to others through mechanisms like taxation, charity, or welfare policies, aiming at economic equality.

Mandated By Law

Requirements or actions that are legally imposed and regulated by legislation, which individuals or entities must comply with.

Host-Based Pay

Expatriate pay comparable to that earned by employees in a host country.

Skill-Based Pay

A compensation system that sets pay levels based on the skills or knowledge an employee possesses, rather than their job title or position.