Telaware Promoted Itself as a Single-Stop Office Supply Superstore Where

question 29

Multiple Choice

Telaware promoted itself as a single-stop office supply superstore where people could buy everything for their offices under one roof.Telaware soon found that the marketplace was crowded with retailers offering the same.Therefore, it decided to change the way it projected itself.It now differentiates itself from one-stop shopping retailers by promising customers an easier shopping experience.This is an example of:

• A)brand repositioning.
• B)positioning.
• C)perceptual mapping.
• D)mass marketing.
• E)micro marketing.

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Definitions:

Accounts Receivable

Outstanding dues from customers for goods or services a company has already delivered.

Cash Equivalents

Short-term, highly liquid investments that are readily convertible to known amounts of cash and are subject to an insignificant risk of changes in value.

Cash Ratio

A liquidity metric that measures a company's ability to pay off its short-term liabilities with its cash and cash equivalents.

PE Ratio

Price-to-Earnings Ratio is a measure that compares a company's current share price to its per-share earnings.