In a Certain Canadian Province, Some Areas Are Populated by Young

question 57

Multiple Choice

In a certain Canadian province, some areas are populated by young Hispanics who are mainly blue-collar workers.They are not highly educated and live in rented apartments.However, some college graduates do inhabit this low-income area.They have white-collar service jobs.They go on vacations and read financial dailies.A company that develops products to serve both groups of people is using:

• A)differentiated segmentation.
• B)behavioural segmentation.
• C)geodemographic segmentation.
• D)undifferentiated segmentation.
• E)concentrated segmentation.

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Definitions:

Weber's Bureaucracy

A concept developed by sociologist Max Weber that describes a structured, organized, and hierarchical form of organization, characterized by formal procedures, division of labor, and a clear hierarchy of authority.

Theory X

A management theory assuming employees are inherently lazy and will avoid work if they can, necessitating control and coercion.

Directive Relationships

Relationships characterized by one party giving instructions or directions to another within an organizational hierarchy.

Command-and-control

A management style characterized by hierarchical authority, strict discipline, and a focus on compliance and order.