John Deere Manufactures Seeding Equipment That Can Be Modified in About

question 58

Multiple Choice

John Deere manufactures seeding equipment that can be modified in about two million ways to provide a unique version to an individual customer.It fulfills individual customer expectations.This is an example of:

• A)mass customization.
• B)brand repositioning.
• C)perceptual mapping.
• D)positioning.
• E)mass marketing.

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Definitions:

Monetary Compensation

Financial payment provided to an individual for services rendered, such as a salary, wages, or benefits.

Breach of Contract

Not meeting any provision of a contract, be it written or spoken, without an acceptable legal justification.

Principle of Mitigation

The legal obligation on a party suffering loss to take reasonable action to minimize the amount of the loss suffered.

Principle of Remoteness

A legal doctrine limiting the amount of compensable damage to what can be reasonably foreseen.